Cookie Policy

Last updated: 6 August 2026

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently, and to provide information to the site owner about how the website is being used.

Cookies We Use

Our website currently uses cookies associated with Google Analytics (via the gtag.js tracking script, measurement ID G-V0PQH5HQY8). These cookies help us understand how visitors find and use our website — for example, which pages are most visited, how long visitors stay, and roughly how they arrived at our site (such as via search engine or a direct link).

This information is collected and reported to us in an aggregated form and is used solely to understand overall website usage patterns and to help us improve our content and services. It is not used to personally identify individual visitors.

We do not currently use any other tracking, advertising or remarketing cookies on this website. We do not sell or share cookie data with advertisers.

Your Consent

When you first visit our website, you'll see a cookie banner asking you to Accept or Reject analytics cookies. No Google Analytics cookies are set until you choose Accept. If you choose Reject, analytics remains switched off and your choice is remembered on your device so you won't be asked again on that browser. You can change your mind at any time by clearing your browser's site data for jwphysioclinic.com, which will bring the banner back on your next visit.

Why We Use Analytics Cookies

Understanding how visitors use our website helps us improve the information we provide, identify which pages are most useful to patients, and make sure the site continues to serve people looking for physiotherapy services in Loughton and the surrounding area effectively. For example, analytics data helps us see which condition pages people read most often, whether visitors are finding our contact details easily, and which parts of the site might need clearer information — all without identifying who any individual visitor is.

Types of Cookies Explained

For clarity, cookies are generally grouped into a few categories. Strictly necessary cookies are required for a website to function at all; we do not currently set any cookies of this type beyond what may be required for basic page delivery. Performance and analytics cookies, such as those used by Google Analytics, collect information about how visitors use the site in aggregate. Functionality cookies remember choices you've made to improve your experience. Targeting or advertising cookies are used to build a profile of your interests and show you relevant adverts elsewhere — we do not use any cookies of this type on our website.

How to Control Cookies

Most web browsers allow you to control cookies through their settings. You can typically choose to block all cookies, block third-party cookies only, or be notified whenever a cookie is being set, and you can delete cookies that have already been stored on your device. Options for managing cookies can usually be found in your browser's "Settings" or "Privacy" menu — the exact steps vary slightly between browsers such as Chrome, Safari, Firefox and Edge, so check your browser's help documentation for specific instructions.

Please note that blocking all cookies may affect the functionality of some websites, though our own website will generally continue to work without analytics cookies enabled — you will simply not be included in our anonymised usage statistics.

You can also opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on, available from Google.

Changes to This Policy

We may update this cookie policy from time to time, for example if we introduce new cookies or tracking technologies to the website. Any changes will be posted on this page with a revised "last updated" date.

More Information

For more detail on how we handle personal data more broadly, please see our Privacy Policy. If you have any questions about our use of cookies, please contact us.